Deep Dive Course:
Designing Identity Systems with Figma with Ricardo Lodroño
A six-week live course for graphic designers learning to work the Figma way: building flexible, systemic visual identities from the ground up.

This course introduces Figma to graphic designers who already know identity design, but are new to Figma or still finding their footing in it. The aim is to learn to work the Figma way: building with components and flexible layout instead of fixed artboards, so design decisions become reusable rules instead of one-off choices.
That shift is what lets a visual identity flex across formats without breaking. The course is grounded in the CAA Method (Components → Assets → Applications), developed by Martin Lorenz. Every practical block starts from the same question a flexible identity has to answer: what stays constant, and what is allowed to change.
We open with theory before touching the software: what a visual identity is beyond the logo, when it earns the extra work of becoming a system, and what makes a set of matching pieces a system rather than just a kit. Only then do we move into Figma itself, starting from the basics of the file system and the interface, through its design and layout tools (including Figma Draw), and into components, variables, and styles as the encoding layer under a flexible identity.
Classes combine theory and practice in short blocks: a concept, then an exercise that applies it right away. Students work on one project through the whole course, adding a layer each class, so every new idea lands on work already done.
Session 1: Flexible identities and systems
What an identity is beyond the logo, when it needs to become a system, and what makes a system generative rather than a matching set of parts.
Session 2: Getting oriented in Figma
Files, pages, and panels: the basics of the Figma interface and file system, built for anyone starting fresh.
Session 3: Design tools and layout
Figma’s drawing tools and its powerful flexible layout options: Freeform, Auto Layout and Grid.
Session 4: Variables and styles basics
Encoding your first design decisions, like colour and text styles, as reusable values, so changes update everywhere at once instead of piece by piece.
Session 5: Building with components
Building reusable elements and structures with variants, and combining them into more complex, composable pieces that scale across your entire design system.
Session 6: Bringing it all together
Examples of built visual systems, and the strategies that turn components into full applications. Sharing your system: the basics of turning your file into a library other files and people can use.

Who will be your teacher?

Ricardo Lodroño is a graphic designer and creative technologist working at the intersection of visual design, systems thinking, and code. His practice focuses on visual identities and brand systems conceived as flexible frameworks, combining strong graphic foundations with parametrization, component-based thinking, and rule-driven design.
With a background spanning graphic design, creative coding, and front-end development, Ricardo is particularly interested in how methodologies from software development –such as abstraction, reuse, and scalability– can inform contemporary graphic design workflows without losing expressiveness or visual intent.
Alongside professional practice, he is deeply engaged in research, self-directed learning, and teaching around flexible visual systems, design tools, and the evolving role of the hybrid designer.
Is this a course for you?
Who this is for:
Graphic designers who work, or want to work, on brand and identity projects, coming from tools like Illustrator or other classic design software. The course teaches Figma properly: the interface, and the way of thinking that makes it different. No prior Figma experience is assumed. A short study pack is sent before the course starts, so nobody arrives at session one from zero.
What is required:
- Computer capable of running Figma (Mac/Windows)
- Stable internet connection
- Figma account (Free or Professional tier)
- Background in graphic design or visual communication
- No prior Figma experience required. A short pre-course study pack is sent to get everyone to the same starting line
- No coding knowledge required
What will you learn:
By the end of this 6-week course you will understand what makes a visual identity flexible, and when it deserves to be a system. You will be comfortable navigating Figma and using its design and layout tools. You will also have built your own set of components, basic variables and styles, and a small shared library, the first working version of a system you can keep growing.

Course Details
6 weeks
Weekly live sessions
2,5 hours each week, online, live & interactive, not pre-recorded
Small cohort
(10-15 participants) for real dialogue and feedback
Language
English
Tools
Figma, Google Meet
Assignments
between sessions
Recordings are generally not available.
We believe learning happens through presence and interaction, not passive watching.
Join the Deep Dive
799 € + VAT
Includes all live sessions, hands-on exercises, and digital course materials.
Save 150€!
Have you previously attended one of Ricardo’s workshops? If so, you are eligible for a 150€ discount on the Deep Dive course.
To claim your discount, please send us an email and ask for your personal discount code before booking.
Important: Discount codes cannot be applied retroactively. Please make sure to enter your code during checkout, as we cannot offer refunds for the discount amount after the booking is completed.
15 October – 19 November 2026
Dates
Thursday, 15 October 2026
Thursday, 22 October 2026
Thursday, 29 October 2026
Thursday, 5 November 2026
Thursday, 12 November 2026
Thursday, 19 November 2026
Time
15:00–17:30 CE(S)T
If you have any questions about the course, feel free to email us at franziska@schoolofsystems.org.
«Here’s just a small glimpse of what awaits you. Trust me, you’ll want to dive in. I’m looking forward to meeting you.»
Ricardo





