Is this a course for you?

For whom is the course:

This course is for beginners and experts alike, welcoming students and professionals of all ages who are excited to play with design systems. It’s especially suited for graphic designers interested in brand systems, visual identities, and generative approaches; designers curious about systems thinking, parametrization, reuse, and rule-based design (without needing any coding background); and anyone eager to move from one-off deliverables to more systemic ways of designing. It’s also great for professionals with experience in print, editorial, or brand design who want to expand their practice into flexible, scalable systems, as well as designers who already know the basics of Figma but feel it’s mostly presented as a UI/product tool and are ready to use it in more experimental, playful ways.

What is required:

To get the most out of this course, you’ll need a computer that can run Figma smoothly (Mac or Windows), along with a stable internet connection and a Figma account (either Free or Professional). It’s helpful if you’ve already had some exposure to digital design tools, and a background in graphic design, visual communication, or a related field will make the learning curve feel more comfortable. You won’t need any coding knowledge at all—though we will gently introduce some basic ideas behind computational thinking in a conceptual, accessible way.

What will you learn:

In this course, you will learn what a visual system is and how it differs from isolated graphic pieces. You will discover how to apply the CAA Method to structure and expand a flexible visual language, and how to identify which design decisions should become parameters—such as color, scale, spacing, typography, and composition—and encode them using Figma variables.

You will be able to build reusable components and variants that function like a visual grammar, and design layouts that adapt through flexible, intrinsic behaviors rather than relying on fixed grids. You will use Figma as a bridge between graphic design and system-based thinking, gaining a clear methodology for creating scalable, adaptable visual identities through system-based design.

By the end of the course, you will have a working visual system and a transferable methodology you can confidently apply to future brand and identity projects—strengthening your professional toolkit and positioning you for more complex, system-oriented design roles.